This vid was created for the DMA Awards 2025 pitch. The pitch won Gold in Email category for “KFC Rewards Arcade”.

The campaign’s strategic insight focused on solving the problem of email fatigue by implementing a “one email a week” frequency cap. This approach prioritized high-quality, engaging content over volume, resulting in significant business impact including 47.86% average open rates, a 685% ROI, and a 33.8% increase in spending by engaged customers.